A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theatre after the films ended, but the name has stuck. Trailers are now shown before the film begins.
Movie trailers have now become popular on
DVDs and Blu-ray Discs, as well as on the Internet and mobile devices. Of some
ten billion videos watched online annually, film trailers rank third, after
news and user-created video.
Definition
Trailers consist of a series selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than 2 minutes and 30 seconds, the maximum length allowed by the MPAA. Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film.
Definition
Trailers consist of a series selected shots from the film being advertised. Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than 2 minutes and 30 seconds, the maximum length allowed by the MPAA. Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film.
Some trailers use "special
shoot" footage, which is material that has been created specifically for
advertising purposes and does not appear in the actual film.
MPAA
rating cards for theatrical trailers
A green band is an all-green graphic at
the beginning of the trailer. Until April 2009, these cards indicated that they
had been approved for "all audiences" and often included the movie's
MPAA rating. This signified that the trailer adheres to the standards for
motion picture advertising outlined by the MPAA, which include limitations on
foul language and violent, sexual or otherwise objectionable imagery.
Action trailer
Analysis
There are approximately 30 cuts in the
first 35 seconds of the trailer. Because it is a action movie, it would have
more cuts and the pace of these cuts would increase as the trailer moves on.
This creates more of an effect on the audience and increases the tension and
suspense of the dilemmas and actions in the trailer.
The use of voiceover at the beginning along
with the sound effects creates an exciting effect as the audience gets to know
what sort of characters are in the movie. Everything included in the trailer such as the fact paced edits with extreme long shots and quick instant close ups link to the genre - action/adventure. From this I learnt how to create an almost synergetic effect in the trailer alone where absolutely everything links with each other. The music and the pace of it increases in the trailer.
