Masthead - A defining feature of Empire magazine is the ever changing appearance of the Masthead. While the location and size of the title remains the same, the colour and theme often changes with the genre of the film advertised in the main image. This is a very attractive and appealing method of grabbing the reader's attention and automatically relating the topics of the magazine to the film story, so if the style appeals than the reader will be inclined to read on.
Main Image - The main image is the focal point and main focus of the front cover. It is positioned in the very centre of the page which is particularly eye catching and perhaps the biggest feature on the page. The mid shot of the character holding a weapon immediately tells the audience that the film belongs to the fantasy/adventure genre. The image also feature another merged image with the supposed villain looking at the character. The main image not only looks visually stunning but also informs the audience a little about the plot.
Catch-lines - The catch phrases used particularly 'THE FINEST MIDDLE-EARTH COVERAGE CONTINUES INSIDE' provide encouragement to the reader and almost lures them in persuading them to read more inside and buy the magazine.
Colour Scheme - The colour scheme of the magazine is very important to the theme of the magazine's story, it also stands out to the audience in numerous ways. The dark blue contrasts well with the black used and also contrasts well with the golden coloured text making it clearer for the reader to read. The colours are used to perhaps connote mystery, adventure and evil. At a glance, the genre of the film is instantly recognizable.
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